You always remember your first. Your first car, your first kiss, your first love – you get the picture. Well, we remember our first too… our first franchise that is! All of our franchises are important to us, but there’s just that one that holds a special place in our heart: Milwaukee. Not only is Milwaukee our first franchise, it also has a unique story. Milwaukee’s franchisee, Trip Biesanz, had a previous exposure to the ...

We get asked all the time why we decided to license our business back in 2008 instead of franchising. The biggest reason? We wanted to really tap into the entrepreneurial spirit and let someone build a business in their own way — that was extremely important to us at the time. Instead of developing a soup-to-nuts franchise model, we were focused on licensing intellectual property — the Apex brand and our trademarked sales approach, Flipside™ ...