Explore our Direct Approach

Our Flipside™ direct approach may seem a little old fashioned, but if you take a closer look you’ll find that it’s quite sophisticated. You see, we’ve paired the old idea of “knocking on your door” with new, state-of-the-art technology that coordinates our campaign with detailed precision.

How does Flipside™ work? Touch on the colored pins to learn more about each Phase of a successful Flipside™ campaign. Then scroll down to learn more...

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Flipside™ Defined

It all starts with a Promotional Home.

Each Flipside™ campaign starts with a Promotional Home, chosen based on criteria that make it the perfect candidate for our products and services. We do great work there, and then let it serve as the heart of our marketing campaign: Neighbor tells neighbor about getting great windows and great service at a great price, a few yard signs point the way, and the ripples spread through the neighborhood.

Flipside™ Defined

Next is the Thermal Imaging Program.

Want to see in living color whether your house is energy-efficient? Take part in the free Thermal Imaging Program. All Apex marketing reps have been trained by a Certified Level One Thermographer to use a special device to let you see how your home’s performing. But trust us: If your home is inefficient, it won’t take a thermographer to see it. One look at the TIP image, and you’ll see the dollars slipping away.

Flipside™ Defined

Flipside™ finishes with the final sweep.

Apex wraps up each Flipside™ campaign with a Retail Sweep. This offers our products and services to homeowners who fell outside of our initial footprint or weren’t comfortable doing business at the door. The good news? Because their neighbors partnered with us, we’ll still give these folks a slight discount off of retail.

Face-to-Face With Savings

You didn’t see our TV commercial. You didn’t hear our jingle on the radio. You didn’t read our full-page ad in your daily newspaper. We skip those expensive approaches and use the money we save to bring our message – and a nice share of those savings – directly to you.

We believe so much in the benefits of this direct-selling method that we trademarked our own process. But Flipside™ isn’t a hit-every-porch door-to-door approach. In fact, much of what makes Flipside™ special happens before we get to your door. We pre-qualify whole neighborhoods and individual homes based on factors such as the age of houses and average home values. Then we knock on the right doors, provide great products and services, and let neighborhood buzz build our case – and our business.

Of course, it doesn’t hurt that we partner Flipside™ with collaborative homeowner education, the latest technology, top-shelf quality, energy-efficient products and time-honored craftsmanship.

Over 15 years, this approach has made Apex Energy Solutions one of the nation’s fastest growing companies. And it’s made thousands of homeowners happy.

“Show a man the names of half his neighbors upon your book, and you bring to bear a tremendous leverage upon him; but twice as many names from another locality may fail to move him at all.”

Mark Twain, The Successful Agent

Photo courtesy of the Mark Twain House & Museum

How do we coordinate our approach?

Coordinated With Precision.

LOUPE® lets us know which of your neighbors has Apex windows, and displays their comments about the experience.

We get to spread the word without ads, coordinated with fingertip precision.

You get top-of-the-line windows at a fraction of the cost.

Apex stands above the rest.

Our Master Installers use LOUPE® at the end of every job to capture homeowner feedback through a simple, easy-to-take survey.

And, you can see the results of every single one of these surveys, too!


*Competitor score is an average of scores pulled from Consumer Reports, Forbes and JDPower. Apex score is based on an average of 10,000+ Loupe Surveys.

You may qualify for our promotional home program!

Check Eligibility